Rajar Q1 2024 analysis: Smart speaker listening now accounts for 16.6% of total radio listening, according to new figures.
Analysis: Netflix is expanding the number of programmatic partners for advertisers beyond its once-exclusive deal with Microsoft, its president of advertising announced at this week’s upfronts.
Google announced significant changes to its search experience through the integration of AI-generated search results. Publishers say they were not consulted and their business models are at risk.
Spotify’s global head of ad sales and partnerships Brian Berner said increased focus on data intelligence and multiformat spots were “critical” parts of longer-term plans for advertising.
Harmsworth Media CEO shares what he wanted to be as a child, and what he would change about his job.
Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.
In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.
The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.
The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.